Capabilities Statement

What is the Purpose of a Capability Statement?

Capability Statement Format

Capability Statement should be very brief, to the point and specifically related tothe individual agency's needs.
It is a living document that will change depending on the targeted agency. Why is this?

Because SAVVY contractors know that each agency has it's own mission and focus, and they speak directly to those in their capability statement.
It is important that the document be visually interesting and have similar graphic elements to your company's brand and logo.

It must also be easily sent as a PDF file. Capability Statements should be created in Word.

Capability Statement Contents

The five key areas included in a successful are:
• Core competencies
• Past performance
• Differentiators
• Corporate data
• Contact information (web site and a specific person's name, email and phone number)
• These are the key elements that the government will look for so that they can
make a speedy decision.

The five key areas

Core Competencies
These are short introduction statements relating the company's core competencies to
the agency's specific needs. Use key-­‐word. This is NOT everything a firm is able to
do, but the core expertise of a firm, specifically related to the agency this Capability
Statement is written for, its mission and identified opportunities.
Past Performance
List past customers for whom your firm has done similar work for. If the past projects
do not relate to the targeted agency's needs, do not list it.

The five key areas

Differentiators
A clear value statement detailing what makes you different from your
competitors. A succinct, clear statement that relates to the specific needs of
the agency is what will help the procurement and purchasing people, the
program managers and end users understand why they should pick your firm
over other competitors.
Many companies fail to take this critical step.

The five key areas

Company Data
Include one or two short sentences with a company description detailing pertinent history. Include: the size of your firm, your
revenue, the number of employees you have, and the typical geographic area you serve.
Other information to include:
• DUNS
• Socio-­‐economic certifications: 8(a), HUB Zone, SDVOB, etc.
• NAICS (all) Do not include code descriptions, just use the numbers
• CAGE Code
• Accept Credit and Purchase Cards
• GSA Schedule Contract Number(s)
Other federal contract vehicles

The five key areas

Contact information
• Name (a specific person)
• Address
• Phone (main and cell)
• Email (a personal email)
If your firm has won any awards, received accolades or has notable accomplishments relating
to that agency, list them only if you have space.
Make sure information is constantly updated!

More tips

A Capability Statement should show a firm's logo and other branding elements, for
recognition, and be free of long paragraphs, instead, using short sentences and
bulleted lists for quick visual scanning.
It is good to have a general capability statement. However, consider creating a new
document for each agency, prime or teaming opportunity. This way each Capability
Statement has all the information it needs for that opportunity, and only the needed
information.
A Capability Statement is preferably only one page, one side. Go to two sides only if
absolutely necessary