Using AI in Operations, Marketing, Sales & Services
Tuesday, October 28, 2025
10 a.m. - 12 noon
Are you ready to unlock the transformative power of Artificial Intelligence across your entire organization?
This intensive 90-minute webinar is designed to move beyond the hype
and provide a practical roadmap for integrating AI into your most
critical business functions. We will explore real-world applications and
actionable strategies that leverage AI to gain a decisive competitive
advantage. Whether you're looking to streamline complex processes or
create hyper-personalized customer journeys, this session will equip you
with the foundational knowledge to harness AI for tangible business
growth and innovation in Operations, Marketing, Sales, and Service. Your
facilitator Will Holmes will show you how AI can drive your key metrics
forward. You will learn how to implement AI-powered automation in your
operations to drastically cut costs and boost overall efficiency. We'll
demonstrate how to utilize AI in marketing and sales to generate
higher-quality leads, predict customer behavior, and shorten the sales
cycle, directly contributing to a stronger top line. Finally, we'll
cover how AI can revolutionize your customer service to increase
satisfaction and retention. You will leave with a clear understanding of
specific AI tools and tactics that you can apply immediately to
increase sales, enhance efficiency, and ultimately, drive greater
profitability.
Who should attend?
Small, minority, women, and veteran business owners and entrepreneurs
who want to better understand how to apply AI tools into their business
to compete with greater confidence.
Your instructor - Will Holmes, Founder of WHC, a business management and AI technology consulting firm in Maryland.
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What you need to know:
- There is no cost to attend.
- Advance registration is required. Attendees receive a unique link to join the event.
- This session will be recorded; by registering, you are consenting to be recorded.
- All attendees will be in listen only mode (your camera will be off and your mic is muted).
- A Q&A session will be conducted following the presentation.
- Special Accommodation requests should be made 14 days in advance to eduardo.hayden@maryland.gov.
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